Shampoo for all hair and scalp types. It eliminates impurities and grease and has a purifying floral aroma. Vegan formula approved by the Vegan Society™. Special formula with an added sulfate-free surfactant (C14-16 Olefin Sulfonate), which ...

Shampoo for all hair and scalp types. It eliminates impurities and grease and has a purifying floral aroma. Vegan formula approved by the Vegan Society™. Special formula with an added sulfate-free surfactant (C14-16 Olefin Sulfonate), which is known for being a cleansing agent with the ability to create a lot of foam and has emulsifying properties. Its formula mixes well with water to remove dirt, oils, and pollutants and rinses out very well.

The scent A pure, fresh and elegant feminine floral creation composed of a generous bouquet of white peony blended with fresh cut leaves accents, underlined with luminous rose, freesia blossoms and cottony powdery violet over a soft background of creamy musks and soft woods.

Fair trade purple rice is ethically sourced from Southeast Asia and helps absorb grease and impurities from the hair and scalp.

How to use it? Lather into wet hair. Rinse thoroughly.

For all hair types To complement our ranges tailored to individual hair types, we created a selection of carefully formulated products that provide a mindful experience for everyone. After all, haircare is your opportunity to indulge in some me-time! Healthy hair and a balanced scalp offer the ideal canvas to create individual looks. In addition to our Deep Cleansing Shampoo and Indulging Fluid Oil, we now have a range packed with active ingredients that care for your scalp, including an ECARF certified unscented Bare Cleanser.

Authentic Beauty Movement Authentic Beauty Movement is a premium holistic brand co-created with a unique collective of hairdressers to embark on a new path towards authentic beauty. It’s about being yourself. Being real. Honesty is attractive. Our individuality and character are what give us unfiltered beauty. We use deliberately and carefully selected ingredients. We believe that what we exclude is just as important as what we add. Our products are free from silicones, sulfate surfactants, parabens, mineral oils, and artificial colorants. Instead, we use powerful vegan ingredients. Join our movement! #AuthenticBeautyMovement