Frequently Asked Questions About Korean Skincare

• What is Korean skincare or K-beauty?

  Korean skincare, also known as K-beauty, refers to beauty products originating from South Korea. It includes cleansers, toners, essences, serums, moisturisers and sunscreens that you can combine according to your skin's needs, without having to follow a 10-step routine.

• How do I start a Korean skincare routine? Do I need all 10 steps?

  You don't need a 10-step routine. Start with a cleanser, a moisturiser and sunscreen during the day. You can then introduce a serum to address a specific skin concern. With WOW Concept's Korean Skincare Routine Builder, you can compare two products at each step and shop your favourites, without having to complete all four steps.

• In what order should I apply Korean skincare products?

  The usual order is: cleanser, toner or essence, serum or ampoule and moisturiser. During the day, finish with sunscreen. Treatment steps are optional, and you should always follow the instructions for each formula. If you double cleanse in the evening, start with a cleansing oil or balm, followed by a water-based cleanser.

• How do I choose Korean skincare products for my skin?

  Start with the skin concern you want to address. If your skin feels dry or tight, explore our hydration selection. For a more even-looking complexion, discover radiance and even skin tone. If you're looking for cleansing and exfoliation, explore pores and texture. For gentle, comforting skincare, visit calming and soothing. Always check each product's characteristics, as the same skin concern can affect different skin types.

• Where can I buy Korean skincare online in Spain?

  At WOW Concept, you can shop Korean skincare from brands including Beauty of Joseon, Medicube, Anua, COSRX, Klairs, Meisani and Purito. Our selection includes cleansers, toners, serums, moisturisers, face masks and sunscreens. Explore by brand, product type or skin concern, and use our routine builder to create your own skincare routine.