This Cookie Policy explains what cookies are, what we use them for, and how you can manage them. We have kept it short and to the point.

 

1. Who we are

The WOW Concept website (wowconcept.com) is operated by The Stage Ventures SL, Gran Vía 16, 4th floor, 28013 Madrid, Spain.

 

WhatsApp: +34 917 517 783

Email: hola@wowconcept.com

 

2. What are cookies?

Cookies are small files stored on your device when you visit a website. They help the site work properly, remember your preferences, and understand how people use it. They pose no risk to your device.

 

3. Types of cookies

 

3.1. By origin

First-party cookies: set directly by WOW Concept from our own domain.

Third-party cookies: set by external services integrated into our site.

 

3.2. By duration

Session cookies: deleted as soon as you close your browser. They only store what is needed for that visit.

Persistent cookies: remain on your device for a set period, ranging from a few minutes to a couple of years depending on the cookie.

 

3.3. By purpose

•     Essential: required for the site to function. Cannot be disabled.

•     Preference: remember your settings so the site behaves as you expect.

•     Analytics: help us understand how visitors use the site so we can improve it.

•     Advertising: used to show you relevant ads based on your browsing behaviour.

•     Social media: allow you to share content and may show ads from social platforms.

 

4. Cookies we use

Beyond the essential cookies needed to run the site, we use analytics and advertising cookies, both first-party and from third-party services.

Our own cookies are strictly technical: they handle traffic, manage sessions, and keep core site features running.

For third-party cookies, WOW Concept is not responsible for the content of each provider's privacy policy. The services we use are:

 

•     Google Ads — Advertising. Serves relevant ads and measures campaign performance. Duration: 24 months.

•     Google Analytics 4 — Analytics. Tracks and analyses site traffic. Duration: 24 months.

•     Google Tag Manager — Tag management. Deploys and manages tracking scripts. Duration: 24 months.

•     Facebook — Advertising. Supports Meta advertising services. Duration: 24 months.

•     Twitter / X — Advertising. Supports X advertising services. Duration: 24 months.

•     LinkedIn — Advertising. Supports LinkedIn advertising services. Duration: 24 months.

•     TikTok — Advertising. Supports TikTok advertising and measures campaign results. Duration: 24 months.

•     Klaviyo — Analytics and marketing. Powers personalised email and SMS communications. Duration: 24 months.

•     Doofinder — Functional. Runs our on-site search engine and personalises results. Duration: 24 months.

•     Konvo — Functional. Powers our customer support chat. Duration: 24 months.

•     JeriCommerce — Functional. Manages the WOW Universe loyalty programme. Duration: 24 months.

•     Elevar — Analytics. Tracks purchase behaviour and measures conversion funnel performance. Duration: 24 months.

 

5. Managing your cookie preferences

5.1. Through our cookie banner

When you first visit our site, you will see a cookie banner where you can accept, customise or decline cookies. You can update your choices at any time through the privacy preferences link in the footer.

 

5.2. Through your browser

You can also manage cookies directly in your browser settings. Keep in mind that disabling certain cookies may affect how parts of the site work.

 

•     Chrome: Settings > Privacy and security > Cookies and other site data

•     Firefox: Options > Privacy & Security > Cookies and Site Data

•     Safari: Preferences > Privacy > Manage Website Data

•     Edge: Settings > Cookies and site permissions

•     Opera: Settings > Advanced > Privacy & security > Cookies

•     iPhone / iPad: Settings > Safari > Privacy & Security

•     Android: Browser menu > Settings > Privacy > Cookies

 

6. Legal basis

We process your data through cookies based on your consent, which you give when you accept them via the cookie banner. You can withdraw that consent at any time as described in section 5.

 

7. Retention periods

Retention periods vary depending on the type of cookie and the service that sets it. You can find the specific duration for each cookie in section 4.

 

8. International transfers

Some of the third-party services listed in this policy may transfer data outside the EU. You can find details in their respective privacy policies, linked from their platforms.

 

9. Questions?

For anything related to your personal data or how to exercise your rights, check our Privacy Policy or reach out at hola@wowconcept.com.