At WOW Concept, we take your privacy seriously. This policy explains clearly what data we collect, why we collect it, who we share it with, and what rights you have over it.

It applies to our website wowconcept.com, our two physical stores in Madrid, our upcoming mobile app, and any other channel through which you interact with us.

 

Who we are

The Stage Ventures SL, trading as WOW Concept, registered at Calle Gran Vía, no. 16, 4th floor, 28013 Madrid, is the data controller responsible for your personal data.

 

If you have any questions, reach us at hola@wowshop.com or via WhatsApp at +34 620 505 889.

What data we collect

We collect data in different ways depending on how you interact with us.

 

Data you give us

•       Identity: full name and date of birth.

•       Contact details: email address, phone number, and postal address.

•       Profile: preferences, interests, and survey responses.

•       Purchases: order history and billing information.

•       Correspondence: any messages you send us through any channel.

 

Data we collect automatically

•       Browsing data: IP address, device type, operating system, pages visited, and session duration.

•       Cookies and similar technologies: detailed in our Cookie Policy.

 

Data we receive from third parties

•       Social networks: if you sign up or log in using your Google or Facebook account.

•       Advertising platforms: such as Meta and Google, with whom we sync data in anonymised or pseudonymised form to improve the relevance of the ads you see.

How we use your data

 

To provide our service

Managing your account, processing orders, and handling your enquiries.

To improve your experience

We analyse how you use our website and stores to personalise recommendations, improve our products, and make every interaction more relevant to you.

For marketing communications

If you've opted in, we'll send you news, offers, and updates about WOW Concept. You can unsubscribe at any time directly from any email we send.

For personalised advertising

We share data with platforms like Meta Ads and Google Ads to show you relevant ads on and off our website.

How we use AI

We use artificial intelligence to recommend products to you through our live chat, WhatsApp, and email. The system reads the context of your conversation in real time and suggests items you might be interested in. These responses are sent automatically, without a human reviewing them first.

 

We don't use your purchase history or stored profile for these recommendations — the AI only works with what you share in each conversation.

 

If at any point you'd prefer to speak with a real person, just say so and we'll hand you over to a member of the team straight away.

 

If we expand our use of AI in ways that could meaningfully affect you, we'll update this policy and ask for your specific consent where the law requires it.

Who we share your data with

We don't sell your data. We only share it when necessary to provide our service or when required by law:

 

•       Service providers: companies that help us operate (logistics, ecommerce platform, CRM, customer support). They act as data processors under contract.

•       Advertising platforms: Meta, Google, and other digital marketing partners. We only transfer data in pseudonymised form or as custom audiences, always with your prior consent.

•       WOW Concept group companies: for internal management purposes consistent with this policy.

•       Authorities: when required by law or a court order.

•       Corporate transactions: in the event of a merger, acquisition, or asset sale, we will notify you in advance.

International data transfers

Some of our providers and advertising platforms are based outside the European Union, including in the United States. When this happens, we ensure appropriate safeguards are in place — specifically the Standard Contractual Clauses approved by the European Commission or equivalent measures.

 

If you'd like details on which transfers we make and what protections apply, write to us at hola@wowshop.com.

How long we keep your data

We only keep your data for as long as necessary for the purpose it was collected. In practice:

 

•       Account and purchase data: for as long as your account is active and, after closure, for the period required by tax and commercial law (generally 5-7 years).

•       Marketing data: until you withdraw your consent.

•       Browsing and analytics data: depending on each tool's configuration, typically up to 26 months.

 

Once the retention period ends, data is deleted or irreversibly anonymised.

Your rights

Under GDPR, you have the right to:

 

•       Access: find out what data we hold about you.

•       Rectification: correct inaccurate or incomplete data.

•       Erasure: ask us to delete your data when it's no longer needed.

•       Restriction: limit how we use your data in certain circumstances.

•       Portability: receive a copy of your data in a structured, machine-readable format.

•       Objection: object to processing based on legitimate interest or for marketing purposes.

•       Withdrawal of consent: at any time, without affecting any processing already carried out.

 

To exercise any of these rights, email us at hola@wowshop.com with a copy of your ID. We'll respond within one month.

 

If you feel we haven't handled your rights correctly, you can lodge a complaint with the Spanish Data Protection Authority (AEPD) at C/ Jorge Juan, 6, 28001 Madrid, or with the supervisory authority in your country of residence.

Cookies

We use first- and third-party cookies, including marketing and profiling cookies for personalised advertising. You can manage your preferences at any time via the cookie panel on our website.

For more information, see our Cookie Policy.

Security

We apply appropriate technical and organisational measures to protect your data against unauthorised access, loss, or alteration. No system is entirely foolproof. If we detect an incident that may affect you, we'll notify you within the timeframes required by law.

Changes to this policy

If we make material changes, we'll let you know by email or via a prominent notice on our website before they take effect. The date at the top of this document always reflects the latest version.

Contact

WOW Concept · The Stage Ventures SL

Calle Gran Vía, no. 16, 4th floor, 28013 Madrid, Spain

Email: hola@wowshop.com

WhatsApp: +34 620 505 889