Privacy Policy

Date last updated: 24/06/2026

At WOW Concept, we take your privacy seriously. This policy explains what personal data we collect, why we use it, who we share it with and how you can exercise your rights.

It applies to wowconcept.com, our physical stores, WOW Universe and the other channels through which you interact with us. If we make a mobile app available, this policy will also apply to the processing described in the app, alongside any additional information provided there.

Who is responsible for your data?

The Stage Ventures S.L., trading as WOW Concept, with tax identification number B67487702 and registered address at Calle Gran Vía, No. 16, 4th floor, 28013 Madrid, Spain, is the controller of your personal data.

You can contact us at hola@wowshop.com or via WhatsApp on +34 620 505 889.

What data do we collect?

The data we process depends on your relationship with WOW Concept and the services you use.

Data you provide: your name, date of birth, email address, telephone number, addresses, preferences, interests, survey responses and the content of messages you send us.

Account and purchase data: information in your WOW profile, orders, products purchased, amounts paid, payment and billing information, returns and customer service issues. We do not store your full payment card details when payment is handled by a specialist provider.

WOW Universe data: your membership, WOW Coins, Tier Points, tier, rewards, benefits, activities within the programme and communications relating to its operation.

Browsing and interaction data: your IP address, device, operating system, pages and products viewed, searches, basket activity and interactions with our communications. The collection of data through cookies and similar technologies depends on their purpose and the preferences you have selected, as explained in our Cookie Policy.

Data from third parties: we may receive information from providers involved in account access, order management, payments or communications. We may also receive data from advertising platforms when you interact with our ads, depending on those platforms’ settings and your privacy preferences.

Why do we use your data, and on what lawful basis?

To manage your account, purchases and customer service requests

We use your data to give you access to your account, process and deliver orders, manage payments, returns and warranties, and respond to your questions or issues.

The lawful basis is the performance of our contract with you. Where we must retain or disclose certain information to comply with tax, accounting or consumer protection requirements, the lawful basis is compliance with a legal obligation.

To manage WOW Universe

If you participate in WOW Universe, we use the data needed to link purchases to your profile, calculate WOW Coins and Tier Points, manage tiers, rewards and benefits, resolve issues and send communications necessary for the programme to operate.

The lawful basis is the performance of the WOW Universe Terms of Use that you accept when joining. These service communications are separate from marketing communications: joining WOW Universe does not automatically mean that you agree to receive advertising.

To analyse and personalise your experience

We may use information about your purchases, interactions, preferences and participation in WOW Universe to understand your interests, create customer segments and adapt the content, products, recommendations or benefits we show you. We may use CRM tools and automated systems for this purpose, including predictive analytics or artificial intelligence features.

These systems may estimate, for example, your interest in particular categories, purchase frequency or likelihood of making another purchase. Their outputs are estimates and may affect the content or recommendations you receive.

The proposed lawful basis for analysis and personalisation that are not necessary to provide a service is our legitimate interest in improving the relevance and quality of your experience, subject to an assessment of your rights and interests. Where personalisation relies on cookies or other technologies that require consent, we will use data collected through those technologies in accordance with the preferences you have chosen. You may object to processing based on legitimate interests in the circumstances provided for by law.

To send you marketing communications

We may send you news, offers, recommendations and communications about WOW Concept products, services and events through channels for which you have given your consent. Where the law permits us to email existing customers about our own products or services similar to those they have previously purchased, we may do so under the applicable legal conditions and will always offer a simple, free way to object.

We may tailor these communications to your preferences, purchases and interactions where there is an appropriate lawful basis for doing so. You can unsubscribe using the link or instructions in each communication, or by writing to hola@wowshop.com. Withdrawing your consent or opting out of advertising does not end your WOW Universe membership.

We will use your telephone number for marketing SMS messages where you have given the relevant consent. We will send basket or incomplete purchase reminders only where there is an appropriate lawful basis and in accordance with your applicable preferences.

To measure and improve our services

We analyse how our website, stores, campaigns and WOW Universe operate so that we can identify problems, understand how our services are used and improve them. Depending on the specific processing activity, the lawful basis will be our legitimate interests, consent for technologies that require it, or performance of a contract where the analysis is necessary to manage a service you have requested.

Do we use artificial intelligence?

Yes. Some WOW Concept tools may include artificial intelligence or predictive models.

Our assistant, available through channels such as chat, WhatsApp or email, may use the context of your conversation to answer questions and suggest products. Its responses may be sent automatically, without prior human review. If you would prefer to speak to a person, you can ask to do so during the conversation.

Separately, our CRM tools may use information about purchases, interactions, preferences and, where applicable, browsing activity to create segments, make predictions and personalise recommendations, content or communications, as explained in this policy. The assistant’s use of data during a conversation should therefore not be confused with the use of data for CRM personalisation.

If we introduce decisions based solely on automated processing that produce legal effects concerning you or similarly significantly affect you, we will provide the information and safeguards required by applicable law.

Who do we share your data with?

Service providers. We share the data necessary for companies to help us operate our online store, customer accounts, WOW Universe, CRM, communications, payments, logistics, analytics and customer service. These providers process data according to their role and the applicable contractual and legal requirements.

Advertising platforms. We may share information with platforms such as Google or Meta to measure campaigns or create advertising audiences where there is an appropriate lawful basis and in accordance with your preferences. Transformed or pseudonymised identifiers may still be personal data if they can be linked to a person, and we treat them accordingly.

Authorities and competent bodies. We will provide data when required to do so by law or a valid request.

Corporate transactions. If our business is reorganised, merged or transferred, we may disclose the data necessary for the transaction, subject to the safeguards required by law.

We do not sell your personal data to brands or partners for use in their own campaigns.

Statistics shared with brands and partners

We may produce statistics about purchases and participation in WOW Universe, such as average order value, purchase frequency, repeat purchases or interest in particular brands and categories.

We may share the results with brands and partners only in aggregated and anonymised form, after assessing that they cannot reasonably be used to identify or re-identify any person, including when combined with other information available to the recipient. Where necessary, we will combine categories or time periods and exclude results relating to groups that are too small.

We will not share names, contact details, customer identifiers, individual profiles or identifiable purchase histories for this purpose. The prior processing of personal data to produce these statistics will be subject to the lawful basis and safeguards applicable to that processing.

Do we transfer data outside the European Economic Area?

Some providers may process data outside the European Economic Area. Where an international transfer of personal data takes place, we will use a mechanism required by law, such as a European Commission adequacy decision or standard contractual clauses and, where appropriate, additional measures.

You can write to hola@wowshop.com to request more information about transfers affecting your data and the safeguards used.

How long do we keep your data?

We keep your data for as long as necessary for each purpose:

• Account, orders and customer service: for as long as we have a relationship with you and afterwards for the periods required by law or necessary to address potential claims.

• WOW Universe: while you participate in the programme. After you leave, we will retain only data that we need to keep for another legitimate purpose or to comply with a legal obligation.

• Marketing communications: until you withdraw your consent or object to the processing. We may retain the minimum information needed to respect your choice and demonstrate compliance with our obligations.

• Cookies and browsing data: for the periods stated in our Cookie Policy and according to the settings of the tools used.

When the relevant period ends, we will delete the data or anonymise it so that you can no longer reasonably be identified.

What happens if you leave WOW Universe?

You can request to leave WOW Universe through the channels set out in its Terms of Use. Leaving affects your participation in the programme and the associated WOW Coins, Tier Points, tier, unused rewards and benefits, as explained in those terms.

Leaving WOW Universe does not, by itself, delete your WOW account, erase your order history or change your marketing preferences. Similarly, opting out of advertising does not end your WOW Universe membership.

If you also wish to request the erasure of your personal data, you can exercise that right separately. We will handle your request in accordance with the law, taking into account any data we must retain because of legal obligations or other legitimate grounds.

What rights do you have?

You can request access to your data, rectification of inaccurate data and erasure where applicable. You can also request restriction of processing, exercise your right to data portability in the cases provided for by law, and object to processing based on legitimate interests.

You have the right to object at any time to the use of your data for direct marketing, including profiling related to that marketing. You can also withdraw consent you have given, without affecting the lawfulness of processing carried out before its withdrawal.

To exercise your rights, write to hola@wowshop.com. If we have reasonable doubts about your identity, we may ask for the additional information necessary to verify it. We will respond within the time limits established by law, generally within one month.

If you believe we have not handled your request correctly, you can lodge a complaint with the Spanish Data Protection Agency (AEPD) at www.aepd.es.

Cookies and similar technologies

We use cookies and similar technologies to operate our website and, depending on your choices, to analyse its use, remember preferences and personalise content or advertising.

These technologies may record interactions such as products viewed, items added to your basket or purchases started. We may use that information to adapt your experience or send reminders about an incomplete purchase where there is an appropriate lawful basis.

You can view the details and change your preferences at any time through the cookie settings panel on our website. Further information is available in our Cookie Policy.

Security

We apply technical and organisational measures to protect your data against unauthorised access, loss or alteration. If a security incident occurs that we are required to notify you about, we will do so in accordance with legal requirements and deadlines.

Changes to this policy

We may update this policy to reflect changes to our services or the way we process data. Where a change is significant, we will inform you through an appropriate channel before it takes effect when required by law. The update date will appear at the beginning of the policy.

Contact

WOW Concept · The Stage Ventures S.L.
Calle Gran Vía, n.º 16, planta 4, 28013 Madrid, Spain
Email: hola@wowshop.com
WhatsApp: +34 620 505 889