We don't identify ourselves as a sustainable brand because, in essence, fashion is fueled by novelty and consumption, which is a huge contradiction to the concept of sustainability. That's the honest truth.

Instead, we are focused on becoming the most responsible version of ourselves. We are not perfect, but we are committed to making better decisions every day, minimising our social and environmental impact across the business. We see this as our moral obligation and every act counts. The time to create change is now – there are no excuses.

At Ganni, we take a holistic approach to being a responsible brand. Whether it’s eating plant-based or addressing radical supply chain transparency. What matters is the cumulative impact of all the decisions we make, big and small, every day. Our vision is driven by results and facts to create change.

Ganni Clothing

Are you interested in responsible consumption and the latest trends? Ganni presents groundbreaking designs and the latest fashion in each of its collections. An exclusive brand that you can now find at WOW. Ganni and Madrid join forces to present you unique designs.

Ganni has been able to adapt its designs to the culture of the most demanding young people, committed to responsibility and consumption, very present in each of its garments. In short, Ganni and its clothes represent the change of mentality in fashion, each Ganni t-shirt, boots or clothing in general is a new discovery for its public.