Located in the iconic Roma building, it is a destination for urban fashion. A highly curated selection of multi-brand clothing and footwear. A leading sneaker destination.

-01 LUGGAGE

The best brands at the best price are at WOW Concept

00 SHOES, SNEAKERS & ACCESSORIES

A dream laboratory where you can take care of yourself and stay up to date with the latest developments in beauty and well-being.

01 CASUAL WOMEN, HANDBAGS AND BEAUTY

Conceived as a temporary and mutable dress, a garment that is experienced from within and serves as a theatrical background for the exhibiting brands.

KARL LAGUERFELD I BARROW I JEAN PAUL GAULTIER I PALOMO I ÉTUDES I SAMSOE SAMSOE

02 CONTEMPORARY WOMAN

The real wardrobe, but better. A more casual and wearable selection: easy, comfortable, and stylish looks for everyday life without being boring. Here you'll find basics with personality and pieces you'll wear much more than you thought.

03 CONTEMPORARY MAN

Dedicated to streetwear that fuses sport with lifestyle. A wide selection of sneakers, yoga sets or athleisure garments for everyday use will hang in this technical, flexible and dynamic space covered in a metallic skin and lighting systems that allow for total customization.

04 HOME

The space itself is a feat of interior design and is designed as an urban tour through streets where we can 'spy' into the interior of its distinguished homes through the windows.