Located in the iconic Roma building, it is a destination for urban fashion. A highly curated selection of multi-brand clothing and footwear. A leading sneaker destination.

-01 WOW MARKET

FASHION. ACCESSORIES. HOMEDECOR

The best brands at the best price are at WOW Concept

-00 THE HALL

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A dream laboratory where you can take care of yourself and stay up to date with the latest developments in beauty and well-being.

-01 WOMEN

FASHION. ACCESSORIES. JEWELRY

Conceived as a temporary and mutable dress, a garment that is experienced from within and serves as a theatrical background for the exhibiting brands.

KARL LAGUERFELD I BARROW I JEAN PAUL GAULTIER I PALOMO I ÉTUDES I SAMSOE SAMSOE

-02 WOMEN

FASHION. ACCESSORIES. JEWELRY

Creating a large fashion show was the conceptual idea for the next floor dedicated to established brands, with an interactive floor, fibre optic light curtains and stands on both sides that integrate an exhibition system for clothing and accessories.

-03 MEN

SPORTWEAR I FASION I ACCESSORIES

Dedicated to streetwear that fuses sport with lifestyle. A wide selection of sneakers, yoga sets or athleisure garments for everyday use will hang in this technical, flexible and dynamic space covered in a metallic skin and lighting systems that allow for total customization.

LACOSTE I ADIDAS I SSSTUFFF I ALO YOGA I PUMA I FIORUCCI

-04 HOME

HOME DECOR. DESIGN. ACTIVEWEAR

The space itself is a feat of interior design and is designed as an urban tour through streets where we can 'spy' into the interior of its distinguished homes through the windows.

VITRA I ACCA KAPPA I HAY I POLS POTTEN I ASSOULINE I ANNA + NINA