WOW CONCEPT SERRANO
SERRANO 52 IN MADRID
WOW Serrano 52 is a new way of approaching a contemporary universe of brands. A unique opportunity to present contemporary luxury brands on one of the main shopping streets in Madrid.
-01 WOMEN SHOES
An entire floor dedicated to women's footwear with the best selection of brands, where established and contemporary firms coexist. A unified space with all of them to achieve a unique style.
BY FAR I 3 JUIN I NODALETO I BIRKENSTOCK 1774 I MARNI
-00 SEASONAL POP-UPS
The gateway to WOW Serrano 52. It is the main floor of the space specially designed to host temporary pop-ups with the coolest brands of the moment.
-01 SNEAKERS & STREETWEAR
The first floor is dedicated to streetwear fashion. A sneaker bar is the main focus of this uniquely designed space.
-02 PREMIUM WOMEN
Premium women's fashion is located on the second floor of WOW Serrano 52. The combination of contemporary and luxury brands makes this floor a unique space. A beauty salon for luxury treatments is also available here.
JEAN PAUL GAULTIER I SUNNEI I ANDREADAMO I GCDS
-03 CASUAL WOMEN
Women's fashion is once again the choice for this space specialising in contemporary brands for everyday style and a corner dedicated to denim.
CHIARA FERRAGNI I MIISTA I PAULA’S CHOICE I ALIGHIERI
-05 HOME + ATHLEISURE
Decoration, technology and activewear also have their place at WOW Serrano 52. The fifth floor is designed to find the most special piece of decoration for your home, the most cutting-edge technology or the coolest clothes for sports.
LOVE STORIES I HAY I ANNA NINA I TASCHEN