WOW Serrano 52 is a new way of approaching a contemporary universe of brands. A unique opportunity to present contemporary luxury brands on one of the main shopping streets in Madrid.

-01 CALZADO

An entire floor dedicated to women's footwear with the best selection of brands, where established and contemporary firms coexist. A unified space with all of them to achieve a unique style.

-00 SEASONAL POP-UPS

The gateway to WOW Serrano 52. It is the main floor of the space specially designed to host temporary pop-ups with the coolest brands of the moment.

-01 SNEAKERS & STREETWEAR

The first floor is dedicated to streetwear fashion. A sneaker bar is the main focus of this uniquely designed space.

02 MUJER PREMIUM

Premium women's fashion is located on the second floor of WOW Serrano 52. The combination of contemporary and luxury brands makes this floor a unique space. A beauty salon for luxury treatments is also available here.

03 MUJER CONTEMPORÁNEA

Women's fashion is once again the choice for this space specialising in contemporary brands for everyday style and a corner dedicated to denim.

04 HOMBRE CONTEMPORÁNEO

Men's fashion is located on the fourth floor. A selection of brands for those who choose to have a unique style.

05 URBAN

Decoration, technology and activewear also have their place at WOW Serrano 52. The fifth floor is designed to find the most special piece of decoration for your home, the most cutting-edge technology or the coolest clothes for sports.

06 HOGAR Y EQUIPAJE

Objetos bonitos para vivir mejor y esenciales para moverte con estilo. Piezas que decoran, inspiran y hacen que tu casa tenga personalidad. Y para viaje, maletas y accesorios porque hasta hacer la maleta puede ser una experiencia WOW.