Boosted with peptides, this clean mascara delivers 12 hours of volume and lift while thickening lashes. For all-day wear. All-day care. Straight Up Volume and Straight Up Care for the Cleaner, Smarter Straight Up Mascara. The powerful blend of bio-based ingredients gives you thick, voluminous, and long lashes, while peptides help strengthen, revitalize, and nourish. Fortified lashes stay lifted without smudging, clumping, or flaking—so you can make the smartest lash choice! biological ingredients: - The Pro Peptide helps strengthen, redensify and nourish for healthier-looking, fortified lashes - Triple locking system for 12 hours NO smudges, clumps or flaking RMS Beauty's Straight up - Volumizing Peptide mascara is available in 2 sizes: regular and travel. Rose-Marie Swift says: "Something I've always loved for a photoshoot is to highlight the eyes with expressive, curled, voluminous, and very black lashes. Never over the top, but always without any of the irritating chemicals in most traditional mascaras. And to make it perfect, we add peptides for lash health."