Authentic Beauty Concept is built on a simple idea: beauty begins the moment you decide to be yourself. With vegan and carefully selected formulas, the brand embraces a more conscious approach to haircare, free from silicones, sulfate surfactants, mineral oils and artificial colorants.

Pure ingredients. Honest beauty. At WOW Concept, Authentic Beauty Concept represents a cleaner, more intentional way to care for yourself.

PRODUCT RANGE

HYDRATE

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REPLENISH

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AMPLIFY

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GLOW

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All products

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    Amplify Shampoo
    Authentic Beauty Concept
    Amplify Shampoo
    7,50 €
    0,00 €
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    Amplify Shampoo for Fine Hair
    Authentic Beauty Concept
    Amplify Shampoo for Fine Hair
    32,00 €
    0,00 €
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    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Kit Descubrimiento: Hydrate
    Authentic Beauty Concept
    Kit Descubrimiento: Hydrate
    22,70 €
    0,00 €
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    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Replenish Discovery Pack
    Authentic Beauty Concept
    Replenish Discovery Pack
    22,95 €
    0,00 €
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    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Replenish Shampoo
    Authentic Beauty Concept
    Replenish Shampoo
    32,00 €
    0,00 €
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    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Replenish Mask for Damaged Hair
    Authentic Beauty Concept
    Replenish Mask for Damaged Hair
    37,35 €
    0,00 €
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    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Replenish Rich Cream Mask
    Authentic Beauty Concept
    Replenish Rich Cream Mask
    From 7,50 €
    0,00 €
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    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Hydrate Shampoo
    Authentic Beauty Concept
    Hydrate Shampoo
    32,00 €
    0,00 €
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    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Hydrate Conditioner for Dry Hair
    Authentic Beauty Concept
    Hydrate Conditioner for Dry Hair
    37,35 €
    0,00 €
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    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Hydrate Mask for Dry Hair
    Authentic Beauty Concept
    Hydrate Mask for Dry Hair
    7,50 €
    0,00 €
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    Essential Shampoo for Sensitive Scalp
    Authentic Beauty Concept
    Essential Shampoo for Sensitive Scalp
    32,00 €
    0,00 €
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    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Shape Cream
    Authentic Beauty Concept
    Shape Cream
    8,30 €
    0,00 €
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    Hydrate Shampoo for Dry Hair
    Authentic Beauty Concept
    Hydrate Shampoo for Dry Hair
    7,50 €
    0,00 €
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    Replenish Shampoo for Damaged Hair
    Authentic Beauty Concept
    Replenish Shampoo for Damaged Hair
    7,50 €
    0,00 €
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    Glow Shampoo for Colored Hair
    Authentic Beauty Concept
    Glow Shampoo for Colored Hair
    7,50 €
    0,00 €
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    Dry Shampoo
    Authentic Beauty Concept
    Dry Shampoo
    12,20 €
    0,00 €
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    Glow Shampoo
    Authentic Beauty Concept
    Glow Shampoo
    32,00 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 32,00 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Cool Glow Shampoo
    Authentic Beauty Concept
    Cool Glow Shampoo
    32,00 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 32,00 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Glow Conditioner for Color-Treated Hair
    Authentic Beauty Concept
    Glow Conditioner for Color-Treated Hair
    37,35 €
    0,00 €
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    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Glow Mask for Colored Hair
    Authentic Beauty Concept
    Glow Mask for Colored Hair
    7,50 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 7,50 €
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    Replenish Split End Balm
    Authentic Beauty Concept
    Replenish Split End Balm
    8,65 €
    0,00 €
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    Replenish Conditioner Spray for Damaged Hair
    Authentic Beauty Concept
    Replenish Conditioner Spray for Damaged Hair
    38,30 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 38,30 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Replenish Mask for Damaged Hair
    Authentic Beauty Concept
    Replenish Mask for Damaged Hair
    48,50 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 48,50 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Shine Serum Spray
    Authentic Beauty Concept
    Shine Serum Spray
    49,50 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 49,50 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Moisturizing and Smoothing Serum
    Authentic Beauty Concept
    Moisturizing and Smoothing Serum
    44,40 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 44,40 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Perfume for Hair and Skin
    Authentic Beauty Concept
    Perfume for Hair and Skin
    61,00 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 61,00 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Purifying Shampoo
    Authentic Beauty Concept
    Purifying Shampoo
    32,00 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 32,00 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Hair and Hand Cream
    Authentic Beauty Concept
    Hair and Hand Cream
    10,10 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 10,10 €
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    Hair and Hand Cream
    Authentic Beauty Concept
    Hair and Hand Cream
    25,85 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 25,85 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Hydrate Lotion
    Authentic Beauty Concept
    Hydrate Lotion
    35,65 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 35,65 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Curl Enhancer Moisturizing Curly Hair
    Authentic Beauty Concept
    Curl Enhancer Moisturizing Curly Hair
    44,40 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 44,40 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Shape Cream
    Authentic Beauty Concept
    Shape Cream
    33,70 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 33,70 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Dry Shampoo
    Authentic Beauty Concept
    Dry Shampoo
    34,60 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 34,60 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Airy Texture Spray
    Authentic Beauty Concept
    Airy Texture Spray
    34,60 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 34,60 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Hydrate Conditioner Spray for Dry Hair
    Authentic Beauty Concept
    Hydrate Conditioner Spray for Dry Hair
    38,30 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 38,30 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Hydrate Mask for Dry Hair
    Authentic Beauty Concept
    Hydrate Mask for Dry Hair
    48,50 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 48,50 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Solid Ointment
    Authentic Beauty Concept
    Solid Ointment
    31,15 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 31,15 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Flexible Fixing Paste
    Authentic Beauty Concept
    Flexible Fixing Paste
    31,15 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 31,15 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Glow Mask
    Authentic Beauty Concept
    Glow Mask
    48,50 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 48,50 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Beautifying Rich Oil
    Authentic Beauty Concept
    Beautifying Rich Oil
    46,45 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 46,45 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Amplify Foam Conditioner
    Authentic Beauty Concept
    Amplify Foam Conditioner
    36,20 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 36,20 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Amplify Spray Conditioner Mini
    Authentic Beauty Concept
    Amplify Spray Conditioner Mini
    From 10,10 €
    0,00 €
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    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Intensive Moisturizing Treatment
    Authentic Beauty Concept
    Intensive Moisturizing Treatment
    48,50 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 48,50 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Fluid Oil for All Hair Types
    Authentic Beauty Concept
    Fluid Oil for All Hair Types
    46,45 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 46,45 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Amplifying Foam
    Authentic Beauty Concept
    Amplifying Foam
    34,60 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 34,60 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products
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    Replenish Balm
    Authentic Beauty Concept
    Replenish Balm
    35,65 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 35,65 €
    Free eye mask with the purchase of 2 ABC products Free eye mask with 2 Authentic products

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