Authentic Beauty Concept is built on a simple idea: beauty begins the moment you decide to be yourself. With vegan and carefully selected formulas, the brand embraces a more conscious approach to haircare, free from silicones, sulfate surfactants, mineral oils and artificial colorants.

Pure ingredients. Honest beauty. At WOW Concept, Authentic Beauty Concept represents a cleaner, more intentional way to care for yourself.

PRODUCT RANGE

HYDRATE

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REPLENISH

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AMPLIFY

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GLOW

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All products

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    Amplifying Foam
    Authentic Beauty Concept
    Amplifying Foam
    33,60 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 33,60 €
    Free Camille bag with the purchase of 2 ABC products Free Camille bag with 2 Authentic products
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    Beautifying Rich Oil
    Authentic Beauty Concept
    Beautifying Rich Oil
    45,10 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 45,10 €
    Free Camille bag with the purchase of 2 ABC products Free Camille bag with 2 Authentic products
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    Acondicionador Amplificador En Espuma
    Authentic Beauty Concept
    Acondicionador Amplificador En Espuma
    36,20 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 36,20 €
    Free Camille bag with the purchase of 2 ABC products Free Camille bag with 2 Authentic products
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    Spray Acondicionador Amplificador Elevador De Raíces
    Authentic Beauty Concept
    Spray Acondicionador Amplificador Elevador De Raíces
    From 9,85 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 9,85 €
    Free Camille bag with the purchase of 2 ABC products Free Camille bag with 2 Authentic products
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    Intensive Moisturizing Treatment
    Authentic Beauty Concept
    Intensive Moisturizing Treatment
    47,10 €
    0,00 €
    Liquid error (snippets/price line 112): Computation results in '-Infinity'% 47,10 €
    Free Camille bag with the purchase of 2 ABC products Free Camille bag with 2 Authentic products

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