Authentic Beauty Concept is built on a simple idea: beauty begins the moment you decide to be yourself. With vegan and carefully selected formulas, the brand embraces a more conscious approach to haircare, free from silicones, sulfate surfactants, mineral oils and artificial colorants.

Pure ingredients. Honest beauty. At WOW Concept, Authentic Beauty Concept represents a cleaner, more intentional way to care for yourself.

PRODUCT RANGE

HYDRATE

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REPLENISH

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AMPLIFY

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GLOW

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All products

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    Curl Enhancer Moisturizing Curly Hair
    Authentic Beauty Concept
    Curl Enhancer Moisturizing Curly Hair
    44,40 €
    0,00 €
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    Hair and Hand Cream
    Authentic Beauty Concept
    Hair and Hand Cream
    10,10 €
    0,00 €
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    Dry Shampoo
    Authentic Beauty Concept
    Dry Shampoo
    12,20 €
    0,00 €
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    Flexible Fixing Paste
    Authentic Beauty Concept
    Flexible Fixing Paste
    31,15 €
    0,00 €
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    Solid Ointment
    Authentic Beauty Concept
    Solid Ointment
    31,15 €
    0,00 €
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    Shape Cream
    Authentic Beauty Concept
    Shape Cream
    8,30 €
    0,00 €
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    Cosmic Blow-dry Jelly
    Authentic Beauty Concept
    Cosmic Blow-dry Jelly
    From 8,30 €
    0,00 €
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    Beautifying Rich Oil
    Authentic Beauty Concept
    Beautifying Rich Oil
    46,45 €
    0,00 €

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