Collection: NEW ERA

NEW ERA is the iconic brand behind some of the world’s most recognizable caps, blending sports heritage, urban culture, and timeless style. From its roots in baseball to its global influence on streetwear, each piece represents authenticity and attitude.

At WOW Concept, NEW ERA stands out as an essential proposal for those who seek style with personality and presence. A brand that brings a distinct WOW touch to everyday looks, combining heritage, trend, and impactful urban design.