Founded in 1920 in New York, New Era is the iconic brand of caps and urban fashion that has shaped generations both on and off the field. With official licenses from the MLB, NBA, and NFL, its designs — like the emblematic 59FIFTY — are symbols of authenticity, style, and culture.

From sports to the streets, New Era celebrates self-expression through fashion, aligning its vision with that of WOW: breaking boundaries, setting trends, and giving voice to what makes us unique.

NEW ERA X MLB SUBWAY SERIES

The New Era x MLB Subway Series collection, celebrating the iconic showdown between the New York Yankees and New York Mets.
The collection features team specific designs across headwear including the 59FIFTY & 9FORTY as well as premium apparel from varisty jackets, shirts and matching sets.

The Flag Twins and Maya style the New Era x MLB Subway Series collection featuring premium apparel and headwear complete with signature team branding.

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