We want WOW concept to be not just a concept store, but a symbol and a lifestyle.

If there was one thing we were clear about from the beginning, it was that we wanted to create our own brand. Our goal is that by wearing our clothes you can tell the world who you are and what you are like.

Each item in our collection is made in Portugal from organic cotton in the best possible way. This way we promise that the pieces will last you a lifetime.