On a hot summer night in August 1973, DJ Kool Herc and his sister Cindy put on a back-to-school jam in the rec room of their apartment building at 1520 Sedgwick Avenue in the West Bronx. The rest is history. The birth of hip hop spread around the world, influencing music and fashion for generations. Early hip hop style focused on customization, from spray-painted jean jackets and sweatshirts to wrinkled jeans and boxed sneakers. Before Nike had clothes, the stylish Dan crafted Nike fashion in addition to one-of-a-kind looks sporting the logos of MCM, Gucci, and Fendi. The eclectic style eventually evolved into his own clothing brands, from Fubu to Sean John, Roc-A-Wear, Billionaire Boys Club, Bape, Baby Phat, Cross Colores, and Pelle Pelle. Sections on these individual designers run alongside themed chapters on stylists, record labels, pink, hairstyles, nameplates, earrings, nails, and sneakers. Each chapter on hip-hop style is illustrated with photographs of artists, entrepreneurs, and iconic pieces. New research from journalists who witnessed the developments firsthand and oral histories from celebrities and designers make Fresh Fly Fabulous the definitive source on hip-hop style.