Little Book Of Gucci

From its founding in Florence in 1921 as a purveyor of luggage to the elite to its modern position as a purveyor of cult accessories and haute couture, the house of Gucci is a titan of the luxury fashion world. Over the past century, Gucci’s leather goods and decadent garments have elegantly combined the understated with the opulent, united under the coveted double-G logo. Little Book of Gucci tells the story of the brand’s beginnings as a luxury luggage and equestrian purveyor, chronicling how the family overcame the rifts and hardships of war to be reborn as a 1990s haute couture giant and, under the current operation of Alessandro Micele, left its mark on streetwear and a new generation of fans. Over 100 superbly curated images showcase Gucci’s avant-garde yet sensual designs, confirming its place as the most influential label of our times.