Since 1921, Gucci has been a titan of the luxury fashion industry. Celebrated for its exclusive, high-end accessories, the brand reigns supreme for its signature leather goods and decadent garments that have elegantly blended the understated with the opulent. Over 100 years ago, Gucci took the world by storm as a purveyor of luxury luggage and equestrian equipment, quickly becoming a 1990s haute couture giant. The highly sought-after products became increasingly exclusive over time and the company has gone from strength to strength ever since. Under the watchful eye of Alessandro Michele and now Sabato de Sarno, the brand has made its mark on streetwear and spawned a new generation of fans. Filled with fascinating facts and inspiring quotes from celebrities, fans and Gucci's creative heads, this little guide documents not only the brand's extraordinary journey, but also the elusive family at the helm. "Quality is remembered long after price is forgotten." AldoGucci