"When ANINE BING first launched, we were shipping orders from our garage in Silver Lake. With the support of our loyal customers and a stellar team, we've been able to take our vision global. Our mission is to create modern wardrobe staples that inspire women to feel confident and empowered." - Anine Bing , Founder & Creative Director -.

ANINE BING is a Los Angeles-based fashion brand started in 2012 by Anine Bing, Founder and Creative Director, and Nicolai Bing, Founder and CEO. Inspired by Scandinavian simplicity and American energy, Bing has built a global fashion house focused on everyday wardrobe essentials and investment pieces for modern women seeking a timeless yet rebellious approach to style.