With his unique take on self-tanning, James was the first person to put skincare and tanning in the spotlight. Every product in the range has been created by James himself.
The result is a concise edit of multi-purpose, innovative, skincare-rich tanning products (or as we like to call them, tanning hybrids) that suit every skin type and tone.

All of their products have been formulated with Tantone technology, which guarantees the most natural shine ever seen.

Plus, her tanning innovations have been tried and tested, red-carpet-tested, obsessed over and Instagrammed by James’ star-studded VIP client list – Cara Delevinge, Ellie Goulding and Rosie Huntingdon-Whitely, among many others.