Obvious is a new brand of signature perfumes that combines simplicity with elegance, and elegance with respect.

While Obvious is entirely driven by transparency, recyclability and responsibility, the brand is synonymous with luxury, generosity and beautiful, complementary creations that are simple, yet eminently complex.

As for concentrates, natural ingredients predominate, but synthetics are not avoided. The company has chosen to use organic dilution alcohol, recyclable bottles made from recycled glass, cork stoppers without plastic inserts, boxes made from recycled paper and natural dyes.

Obvious is an obvious expression of this real desire for olfactory elegance and of a new concept of luxury that inspires many, namely a luxury that reflects the very essence of what it offers, and which is produced in accordance with good French manufacturing practices.