We are Rocío and Jorge. We discovered the world of jewelry by chance and, currently, it is part of our daily lives.

We are in the business of creating new shapes. Our hands have shaped each and every piece we offer you. We design and make them ourselves in our workshop in the centre of Valencia, Spain, where we like to watch the plants grow, observe the mood swings of the animals that visit us and listen to the stories our friends tell us while we hammer away.

We work slowly because it is in our nature. In fact, that is the meaning of true craftsmanship. We do not keep any products in stock, nor do we have seasonal collections. And there is only one thing that fascinates us more than jewelry: Mother Nature, with her shapes, her strength, her immensity and her generosity. And not as an abstract idea or as a strategy or discourse, but as the only way of understanding life.

Simuero jewelry

When we talk about Simuero we are talking about jewellery made in Spain but also about exclusivity. Unique pieces that are hand-made by Rocío and Jorge.

Simuero has been able to capture natural shapes and use recycled materials in some of its pieces. The jewelry brand opts for wild shapes and infinite volumes that blend with the shapes and textures of water in the pieces of its collection, where Simuero rings and necklaces are truly unique among its jewels.