Born in California, Urban Decay is here to offer you highly pigmented, long-lasting, cruelty-free makeup that will let you express yourself however you want.

The brand was created to break beauty standards. Standards that can judge us and that is why we were born for inclusion and to celebrate everything that makes us unique, what makes us PRETTY DIFFERENT.

Here you will find everything you need to create the makeup you want leaving a wide space for your creativity, we have been shaking up the beauty industry since day one and we will never stop!