Collection: YMC

YMC is an independent London-based brand founded in 1995 by Fraser Moss and Jimmy Collins. Its collections combine functional, long-lasting design with references to workwear, subcultures, music and the arts.

Inspired by Raymond Loewy’s quote —“You must create your own design style”— the name acts as a statement of intent. At WOW Concept, YMC fits naturally as a contemporary proposition where creativity and design come together.