In perfect harmony with nature, the Costa Smeralda emerged from the uninhabited and unspoiled territory of the northeastern tip of Sardinia. Discovering the area’s limitless potential, Prince Aga Khan and other interested partners set to work to develop and transform the Costa Smeralda into an exclusive, luxurious escape. Since then, VIP guests such as Marisa Berenson, Roberto and Eva Cavalli and Naomi Campbell have been drawn to the scents of juniper mixed with the salty spray of the ever-present Mediterranean. The region’s natural abundance blends seamlessly with an original architectural style that makes Costa Smeralda a truly unique destination. Founded on March 14, 1962, at the behest of Prince Karim Aga Khan, the Consorzio Costa Smeralda was created with the aim of planning and balancing urban and residential development within the territorial boundaries of Costa Smeralda. Based in the heart of the village of Porto Cervo, the Consortium has been promoting the tourist destination for sixty years, while ensuring environmental protection of the area. Smeralda Holding, the largest member of the Consorzio Costa Smeralda, holds the majority and ownership of the most important hotels (Hotel Cervo, Hotel Pitrizza, Hotel Romazzino, Hotel Cala di Volpe), land, restaurants and shops on the Costa Smeralda.