Smiley: 50 Years Of Good News

For the past fifty years, Smiley has served as a beacon of hope and positivity, encouraging the world to take time to smile. What began as a happiness promotion in France Soir newspaper to draw attention to positive news has grown into a movement that has shaped the way we share happiness and express ourselves. In the decades since the first Smiley appeared on the page, the brand has shaped generations of music, social movements and popular culture. Centered on a philosophy of well-being, Smiley has partnered with some of the world’s leading brands to bring its message to life through apparel, gifts, campaigns, emoticons and other happy moments. To celebrate this joyous milestone, Smiley is taking an exciting look back at its first 50 years with its new book, Smiley: 50 Years of Good News, featuring a compilation of its most exciting collaborations, a look back at moments in history that gave us reasons to smile, and more.