Veuve Clicquot Ponsardin has been pushing boundaries for the past 250 years. From the invention of rosé champagne in 1775 to collaborating with innovators such as Andre Putman and the Campana brothers, with each passing century, the legendary label pushes the boundaries to challenge itself with new initiatives to energize and enthuse its enthusiasts. When Madame Clicquot, widow of Clicquot Ponsardin, inherited the house in 1805, she followed the motto “Only one quality, the finest” and created the first vintage and sifting rack, two major innovations in champagne production. Centuries later, the brand behind the signature yellow label continues to make history, going beyond champagne to represent a complete lifestyle. In 2010, Veuve Clicquot’s Reims base of operations reopened after an extensive four-year renovation by interior designer Bruno Moinard. Contemporary works by Yayoi Kusama, Karen Knorr and Pablo Reinoso now adorn the 18th-century wood panelling at the Hôtel du Marc, a perfect blend of design, art and gastronomy that acts as a hub for sharing and spreading the richness of a magnificent wine. Veuve Clicquot is the springtime drink of choice at the UK’s Goodwood Circuit, in summer on the polo fields of New York and in winter on the carnival floats of Rio. In 2013, Veuve Clicquot partnered with Michelin-starred chef Jol Robuchon, ensuring that his wines were guests of honour at each of his twenty-three restaurants. The following year, a collaboration with Ferrari brought the limited-edition Veuve Clicquot Maranello collection. The House has also been actively involved in the sustainability movement, reducing emissions at the Hôtel du Marc and introducing “Naturally Clicquot” eco-friendly packaging, made from grape pulp harvested on the most prestigious hills of the Champagne region – a world first. Between tradition and high society, excellence and attitude, over the years the House has perfected the “la Clicquot” lifestyle, a life synonymous with fine, authentic products and classic culture.