Purifying Shampoo

Shampoo for all hair and scalp types. Removes impurities and oil and has a purifying floral scent. Vegan formula approved by the Vegan Society™. Special formula with added sulfate-free surfactant (C14-16 Olefin Sulfonate), which is known to be a cleansing agent with the ability to create a lot of foam and with emulsifying properties. Its formula mixes well with water to remove dirt, oils and contamination and rinses very well. Its Fragrance A feminine, pure, fresh, elegant and floral fragrance composed of a bouquet of white peonies with fresh accents of freshly cut leaves, enhanced with the flowers of luminous rose and freesia and the powdery notes of violet on a soft base of creamy musks and sweet woods. Fair Trade Violet Rice It is ethically sourced in Southeast Asia and helps absorb oil and impurities from the hair and scalp. How to use it? Lather on wet hair. Rinse thoroughly. All hair for all hair types To complement our ranges tailored to hair types, we have created a selection of carefully formulated products to provide everyone with a conscious experience. After all, haircare is your chance to take time for yourself and pamper yourself. Healthy hair and a balanced scalp provide the ideal foundation for creating personalised looks. In addition to our Purifying Shampoo and Fluid Care Oil, we now have a range with active ingredients that care for your scalp, including our fragrance-free Essential Shampoo which has been awarded the ECARF certification. Authentic Beauty Movement Authentic Beauty Movement is a premium holistic brand co-created with a unique collective of hairdressers to embark on a new path to authentic beauty. It’s about being you. Being real. Honesty is attractive. Our individuality and character are what give us unfiltered beauty. We use deliberately and carefully selected ingredients. We believe that what we leave out is just as important as what we add. Our products are free from silicones, sulfates, surfactants, parabens, mineral oils and artificial colors, instead we use powerful vegan ingredients. Be part of our movement! #AuthenticBeautyMovement