Good Design Is For Everyone
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PepsiCo muestra cómo el diseño estratégico impulsa innovación, marca y futuro en este inspirador libro.
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PepsiCo sets the standard for how companies can envision and create their future. Since creating PepsiCo Design + Innovation and hiring its first Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has become a leader in design-led innovation. As more and more members of the business community embrace design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.
Composition
Hardcover, 100% paper interior
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