Shampoo for color-treated hair. This delightful, spiced shampoo preserves color, seals the cuticle, and leaves hair radiant. Vegan formula approved by the Vegan Society™. Its Fragrance: An ultra-sensual base built on the enveloping accords of intense, luminous, spicy, and dry fruits like dates and cinnamon flower notes. Then, the base explodes, revealing an incredible, mouth-watering sweetness and a premium feel with white woods, vanilla infusion, and luxurious tonka bean. Date and Cinnamon: Known for their toning, energizing, firming, moisturizing, and conditioning properties. How to Use: Lather into wet hair. Rinse thoroughly. Glow for Color-Treated Hair: Inspiration can come from anywhere. You can thank the bakery down the street for creating this range. In particular, their date and cinnamon bun, whose aroma wafts down the street every morning. It's no surprise that when searching for great beauty ingredients and superfoods, these two came to mind. A little research and a few slices of delicious baked goods were all it took to discover that, besides being mouthwatering, date and cinnamon extracts are the ideal ingredients for our formula. They're perfect for enhancing color-treated hair, making it shine beautifully and naturally. Authentic Beauty Movement is a premium holistic brand co-created with a unique collective of hairstylists to forge a new path toward authentic beauty. It's about being yourself. About being real. Honesty is attractive. Our individuality and character are what give us unfiltered beauty. We use deliberately and carefully selected ingredients. We believe that what we exclude is just as important as what we add. Our products are free of silicones, sulfate surfactants, parabens, mineral oils, and artificial colors; instead, we use powerful vegan ingredients. Be part of our movement! #AuthenticBeautyMovement