Smoothing Moisturizing Serum

Enhancing natural shine leaving hair silky and soft, Authentic Beauty Concept's Smoothing Hydrating Serum is a deeply hydrating water-based serum that defines and smooths hair while reducing frizz. Its FragranceIts fluffy fragrance evokes the light, floating sensation of a cloud through a combination of different unique flowers with premium and delicate notes of white flowers, mango and basil on a subtle blend of powdery and vanilla notes. Mango & BasilKnown for their moisturizing, soothing, purifying, regenerating and revitalizing properties. How to use it?Apply a small amount of serum to damp or dry hair, lengths and ends. Leave-in. Apply again when deemed appropriate. Hydrate for dry hairWe love summer, the sun and the delicious fruits that come with it. When the sun is shining in all its splendor and the air is warm, there's nothing better than taking a dip in the water. And after? It’s time to moisturise! Hair, like skin, needs continuous hydration. We took inspiration from our favourite summer fruit, mango, for its antioxidant properties, and basil, known for its soothing and purifying properties. We then combined mango and basil extracts and created a hydrating formula perfect for regenerating and revitalising hair. Authentic Beauty Movement Authentic Beauty Movement is a premium holistic brand co-created with a unique collective of hairdressers to embark on a new path to authentic beauty. It’s about being you. Being real. Honesty is attractive. Our individuality and character are what give us unfiltered beauty. We use deliberately and carefully selected ingredients. We believe that what we leave out is just as important as what we add. Our products are free from silicones, sulphates, surfactants, parabens, mineral oils and artificial colours, instead we use powerful vegan ingredients. Be part of our movement! #AuthenticBeautyMovement